In chapter 9 it talks about motivation. I firmly believe motivation can make or break an employee. I know I have talk about my job in previous blogs but this is definitely a subject that I think is reflected strongly in my job situation. I am a very happy-go-lucky person. I don't need a lot of encouragement, and I'm pretty good at taking the reigns if needed and running with them. My boss, however, loves to set unattainable goals, criticize everything we do, and them mad when we don't perform up to his set par. He thinks that constantly pointing out everything that he thinks we can do better, ever when we are doing better than the corporate set goals, is the way to motivate. Obviously, it's not. Motivation is probably one of the most important aspects of managing I think all managers/owners should master.